What’s Your Story? How To Use Storytelling To Lead Strategic Change

During this event, Andy Eninger - a writer, comedian and former head of the writing program for the famed comedy theater The Second City - will share his insight on the risk of leaving people behind when vision and direction shift.

Something gets lost between that brilliant new strategy and the people who have to make it real. They don’t understand and check out, fade away or underperform because they’re overwhelmed and underinformed. Great leaders connect the dots through great storytelling. They map the message, going beyond bullet-points. They build a story that builds trust, gives purpose and inspires.

In this interactive presentation, attendees will learn how to:

• Recognize the power of storytelling for making strategic change meaningful and personal
• Use tools for framing message to help audiences understand the ‘why’ and ‘why it matters’
• Apply universal storytelling elements like hero, hook and metaphor
• Simplify information to be more memorable
• Build rapport, trust and transparency through a well-crafted anecdote
• Be more adaptive and connected in the delivery of information

Andy Eninger plunders techniques from the world of improvisation, comedy writing, consumer insights and marketing for an innovative and entertaining, experiential learning experience. He’s a storytelling expert, speaker and learning designer. He helps individuals and organizations connect to audiences by understanding, crafting and delivering their stories in a memorable way. Andy has worked with hundreds of corporations, including Walmart, Procter & Gamble, Cigna, State Farm and many more. He’s traveled the world designing and delivering learning programs on collaborative leadership, executive presence, innovation and storytelling. For Second City Works, he spearheaded learning programs on storytelling, selling skills and diversity & inclusion.

CLICK HERE TO REGISTER NOW!

This program has been submitted for recertification credit by the HR Certification Institute (HRCI).