Association of Talent Development - Greater Cincinnati Chapter

Workshop: The Leadership Pledge--5 Disciplines for Leadership Transformation with Pete Luongo

  • 17 Apr 2013
  • 9:00 AM - 12:00 PM
  • DoubleTree Suites, 6300 E. Kemper Road, Sharonville, OH 45241-2364


Registration is closed

Company leaders can cite hundreds of reasons why they aren’t successful, from a weak economy to stiff competition. Everyone has an excuse.

This program gives you answers. Developed by Pete Luongo, former CEO of The Berry Company, this program presents a behavior-driven model for high performance that focuses on hiring great people, a commitment to support them, well-defined expectations, effective feedback and acceptance of total accountability for individual performance.

He shares his insights and experiences as a true leader, as well as his “10 Truths” that provide solutions to problems leaders face every day.

Curt Coffman, co-author of the book First Break All the Rules introduces Pete and his book, 10 Truths About Leadership…It’s Not Just About Winning. As Curt and others talk about Pete and his impact on them and their business, you will get a glimpse into the 10 Truths about leadership that make Pete and his philosophy special.

Now that you have watched this video, here’s a question we invite you to ponder: What commitment can you make, simply because it is the right thing to and not because you will receive recognition or reward, to make people in your company, your community, and your life feel valued, respected, and part of something special? (Passing is always allowed, and saying there is no such commitment I can make – or at least none at this time – is a perfectly acceptable option.)


  • Create a powerful organization that is capable of top performance.
  • Embrace accountability for individual performance without fear.
  • Understand the role of a leader, as told from the perspective of a former CEO.

Are you an HR professional? This workshop has been approved for 2.5 (general) credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute!

(Note: The use of this seal is not an endorsement by the HR Certification Institute of the quality of this program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.)

About Pete Luongo

Peter LuongoPrior to the publication of '10 Truths About Leadership…It’s Not Just About Winning', Pete was President/CEO of the Berry Company, a 1.5 billion dollar yellow page advertising agency. Since retirement Pete has devoted himself to giving back through his book, speaking engagements, board memberships, including as former executive director of the Center for Leadership and Executive Development and past member of the University's Board of Trustees at the University of Dayton. Pete continues to teach as an adjunct professor in leadership at both the undergraduate and graduate levels.

Pete has been fortunate to work with 200+ companies, collegiate athletic programs and numerous other organizations sharing his behavior driven model “The Leadership Pledge”, developed while he was at Berry. The model focuses on people, support, expectations, feedback, and accountability. The ten truths are life’s lessons that help each of us understand that our lives will be valued by our willingness to make a difference in other people’s lives. Coaching and inspiring leadership at all organizational levels is Pete’s passion: his message will move and inspire you.

for more information, contact Pete at:

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