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Webinar: Pages to Practice - Crucial Influence

  • 10 Jun 2026
  • 12:00 PM - 1:00 PM
  • Virtual

Registration

  • Member of another ATD Chapter? Email webmaster@gcatd.org for a promo code to register at no cost.

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Want to unlock the power of influence and transform your personal and professional relationships? If so, the book Crucial Influence  by Joseph Grenny, Kerry Patterson, and David Maxfield can help!

Crucial Influence provides practical strategies to influence behaviors and drive results. It focuses on the six sources of influence that can be applied in various situations. In our discussion, we will see how these sources can impact you as a learning and development/HR team member or as a leader in your organization.

To prepare for the discussion you can choose to read the book summary, watch the video, or find the Crucial Influence book/audiobook at your local library through the Libby App (free to use).

LEARNING OBJECTIVES

  • Distinguish between Skill, Motivation, and Environmental barriers as training gaps.
  • Apply the six sources of influence to real world challenges.
  • How you can influence stakeholders without direct authority.

ABOUT PAGES TO PRACTICE

Pages to Practice are informal discussions where we bring learning professionals together to move beyond just reading and into application.

Each session centers on a shared book, guided discussion, and practical exploration of how key ideas translated into behavior change, learning design, organizational impact, etc.

Participants engage with peers to share experiences, and practical takeaways they can use immediately. Every session concludes with intentional networking, pairing participants to deepen relationships and extend learning beyond the meeting. Come for the insights and discussion—leave with connections and action.

ABOUT THE FACILITATOR

Cody Messmore, Learning and Development Systems Manager, General Electric Credit Union

Cody MessmoreCody Messmore has over 15 years of experience in learning and development with a focus on instructional design, program management, and professional development. Currently he is the L&D Systems Manager at General Electric Credit Union where he is the L&D Systems Manager at General Electric Credit Union where he supports the Learning Management System (LMS) as well as managing several learning initiatives across the business.

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